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Revealed: ‘Popularity’ sees Leeds United set for nine-figure 2021/22 windfall

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Leeds United appear to have made £116million from Premier League prize money, thanks to their frequency of televised games this season.

The Whites find themselves in a very strong position still as a Premier League club, as final-day heroics away at Brentford clinched their 17th-placed finish and survival.

Even when at their worst this season, Leeds have still been box-office viewing for the neutral with plenty of their games under Marcelo Bielsa and Jesse Marsch this season televised.

The immense volume of televised games was expected in the Championship with the viewing figures the club pulled in compared to the rest of the division, but their popularity has continued in the top flight too.

After a strong first season in that regard, Leeds remained a side frequently selected for re-arranged kick-offs, with their dramatic relegation battle a sight to see for Premier League fans.

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It has meant that on top of their standard prize money, Leeds have come in for a much larger sum of money relative to their finish narrowly outside the bottom three.

That’s according to financial expert Kieran Maguire, who shared a table of each team’s income in the division, where Leeds are unsurprisingly near the lower end, but far better off than those around them (via Twitter):

Indeed, the figure to point out is Leeds’ facility fee here, as they receive a much larger fee for televised matches than the sides around them (other than Everton for similar reasons to Leeds).

Leeds were joint-tenth in that metric, bringing their total revenue for the season up to £116.1million for the Premier League season.

Popular viewing.

Even when Leeds were doing poorly, the games had entertainment value that would see them far more likely to be on the TV over Burnley.

This sort of revenue is exactly why we needed to ensure we didn’t drop into the Championship because the gulf is so vast.

Hopefully, we can continue to build on our two seasons in the Premier League and really start to establish ourselves as a comfortable top-flight side now.

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Leeds United season ticket holder since 2013/14, currently situated in the middle of the FA5 noise. From Pablo Hernandez to 5-1 drubbings, I've seen it all at Elland Road.